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Colour Your Dreams

Colour Your Dreams is a creative public service advertising campaign, designed to break gender stereotypes and create role models for young women. It was broadcast on the Star TV network and printed in 26 newspapers to coincide with 8 March 2000 – International Women’s Day. Colour Your Dreams was uniquely funded by a group of non-profits including Breakthrough, CEDPA, CREA, DFID India, IFSHA, NAZ Foundation (India) Trust, Point of View, Population Council, and Tarshi.




Feeling Safe

Estimates show that 80% of HIV infection in India occurs through sexual intercourse between men and women, and that women are vulnerable to HIV due to a combination of social, cultural and biological factors. This 60-second television advertisement made in 2000 aims to empower middle-class married women to actively prevent themselves from getting infected with HIV.



 

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