The Most Powerful Weapon (Campaign)

As part of our larger initiative to address domestic violence in Bombay city, we launched a series of advertisements displayed on BEST buses on routes across the city. The campaign began on 8 March 2011, alongside celebrations of the 100th International Women’s Day.

Displayed in both Hindi and English, our message is clear and simple – The most powerful weapon to stop domestic violence – your voice. The brightly coloured ads will reach out to diverse and large groups of commuters on a daily basis.

Alongside the bus adverts, we are distributing thousands of leaflets containing the same message (and additional information regarding the Protection of Women Against Domestic Violence Act) outside major train stations over the course of a month.

This initiative is being carried out by Point of View in collaboration with the 1298 Ambulance service.

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